07 ASA 06

This year, again, we were invited to participate the small competition to design the whole exhibition of ASA.
From our experiences, successes, failure of the past two exhibitions, we were very happy to improve. :) And as a result we won again the competition, three years in a role.

Our idea this time, is to use, again, very little material to gain the maximum effects. The sheet of a material called EVA (which we use for flipflop slippers) is cut in a pattern that can be expanded. The sheet will be both the display boards where the exhibition panels will be hung. The shadows casted by the lgihts throught those little holes would create a dramatic effect to the space without much material volume.







The planning is also an attempt not to obstruct any booth around by making 'opening' dragging people into the center, like a whirlpool. :)



We did some mock-ups ourselves and by Tanakul Design Group (thanks to Khun Sermsak again).





We decided to drop the project by the end of March (the exhibition was supposed to be at the first week of May). It was a pity, but then, we could foresee a worse disaster from some internal workind systerm with ASA if we would have kept the project on. Next time then. Life is still long, there will be plenty to opportunities to recycle our ideas. :)